The essence of Lollar Pickups is consistency, expertise, and outstanding customer service. We merge old-school craftsmanship with cutting-edge technology and testing methods to manufacture premium pickups for electric guitar, bass, and steel guitar.

There is no assembly line here. Instead, each and every pickup is built from scratch by our highly-trained, dedicated builders. It's all part of the Lollar Pickups mojo. You benefit from the collective expertise, passion, and experience of an outstanding team who care deeply about what they create. We're also musicians and performers ourselves, so we know what you need whether you're on tour, in the studio, or a weekend warrior jamming in the basement with friends.

Every Lollar pickup is created in our workshop in Tacoma, Washington using the best, specially selected parts and materials. We are one of the few pickup manufacturers to make many parts in-house, each pickup is an expression of perfection — right down to the maker's mark that is the final touch on every Lollar pickup. Those initials are our guarantee of quality.

We've been doing this for decades — and we're still learning and striving for perfection. We design with purpose, and all our products are backed by excellent customer service and support.

Our tireless testing, comparing, and experimenting sets us apart. It allows us to create custom pickups for clients as well as continually refine our entire line of products. All Alnico magnets are charged to specific gauss strengths unique to each pickup, exposed humbucker bobbins are hand polished, and single coil flatworks are laser cut in our shop for flawless precision. That's why Lollar Pickups are the choice of countless professional musicians, some of the finest luthiers, and discriminating retailers and dealers worldwide.

We also run all our pickups through more than a dozen testing points to ensure consistency and quality. We take the time to get it right, every time. And our experience helps us maintain consistency while crafting everything by hand.

We're big enough to offer premium quality at an affordable price, yet nimble enough to be flexible and continually evolving. Because just like playing guitar, the more you practice and learn, the better you get.

After all this, we take our pickups into our own sound room for the ultimate test: How do they sound? Because in the end, it's the only thing that truly matters.